The Evolution Of Women’s Fashion In 2018

Is it just me or is it getting chilly outside? Oh wait! It’s SEPTEMBER y’all! Time to bring out those lush and cozy coats and polish our cocoa making skills. So, what’s stopping you? Not happy with your current collection of winter sartorial essentials? Looking for something that is in vogue? Something that will leave a mark on others? Do you want to impress them with your immaculate sense of style? STOP! Don’t do this to yourself. Want to know why? Then read on.

2018 been a year of amazing historical changes. From laudable reforms in the profession-world thanks to movements like #MeToo, #TimesUp and #EqualPay to a large, and optimistic, shift in the minds of people regarding body image, self-expression and body-shaming; this year has acted as a flag-bearer carrying forward positive changes that were initiated in mid to late 2010s. Fortunately, it is not about what’s “in” now, it’s about what comes from “within”. And of course, the fashion world has reciprocated to this shift with great enthusiasm. Let’s check out how:

More Emphasis On Comfort Than Fashion

Versatile Knit Cardigan
Versatile Knit Cardigan

In the era of #MeToo and #TimesUp, women have finally raised their voices with undeterred zeal and determination to end the culture of harassment and ignorance towards them. Another valid point that was raised by these social movements was the wrongful acceptance of uncomfortable fashion trends for women and this took further flight in 2018. From choking corsets to smothering bras to shirts that are a size-too-small and shoes that feed on your feet; painful styles that have been popularized as ideal for women for far too long were ridiculed and boycotted in unison while popularizing style that is more comfortable and weather-appropriate. Consequently, “comfort” has become an integral part of fashion rather than its competitor. Cozy cardigans like our Versatile Knit Cardigan or this Waterfall Pattern Cardigan are a huge hit this fall and winter season. These don’t just look flattering but are also supremely easy on the skin and extremely comfortable to wear. Ponchos like this gorgeous 100% Pashmina Wool piece work well to protect you from the cold while looking fabulously chic. That’s not all! Soft, supportive and easy-to-wear lingerie items like SANKOM SWITZERLAND Patent Aloe Vera Bra are gaining popularity and giving standard uncomfortable bra creators a run for their money. These are ideal for daily wear, support the breasts as well as the back and their straps do not dig into the shoulders. C’mon! You know these deserve a place in your wardrobe.

Flaunting Animal Print Without Hurting Animals

Designer Inspired Jacket with Faux Fur Edge
Designer Inspired Jacket with Faux Fur Edge

The rising awareness of our population regarding their carbon foot-print and the unethical treatment of animals in slaughter-houses and hide-factories has brought on a wave of lifestyle changes amongst them. While Veganism is swiftly acquiring new fans every day, people have transformed their sartorial tastes to something that is prominently pro-animals. Rather than donning luxurious and wildly expensive real-fur pieces, enthusiasts are going for faux-fur and faux-print options like this Designer Inspired Jacket with Faux Fur Edge or our soft and hypoallergenic Mulberry Silk Leopard Print Scarf. Such pieces effortlessly offer the richness and deluxe looks of real fur while spare your conscience and integrity from the guilt of wearing an unwillingly slain animal’s remains for the sake of looking modish and royal.

 

Self-Expression!

GENOA Automatic Skeleton Watch with Black Leather Strap
GENOA Automatic Skeleton Watch with Black Leather Strap

Gone are the days when people judged those who dressed in something that seemed different from the rest or stood out of the crowd. In fact, individuality received its well-deserved attention this year! Television-personalities like Kim Kardashian, Kylie Jenner and more have pioneered self-expression, especially on social media platforms. From wearing sneakers under evening gowns to bright and sparkly makeup in broad daylight; this season is all about breaking boundaries and crafting your own unique and magical style that says, loud and clear, that its “YOU”. It does not matter what’s trendy or not anymore. What you wish to look like in the mirror is what trumps them all.

Feel amazing with nail art dancing on your fingertips? Then go ahead and flaunt your beautiful nail enamel collection without hesitation. Although, we’d like to suggest you to take good care of your nails thereafter with our MAVALA- Post Artificial Repair Kit. Want to keep things simple with a touch of quirkiness? Try our range of Skeleton Watches that will not only go perfectly with every attire, but also add a sense of distinct and original eccentricity to your look. No matter what it is that you like to wear, now is the time to let your imagination take form.

My Body, My Choice

Knitted Hoodie Kimono with Tassels
Knitted Hoodie Kimono with Tassels

One of the freshest and most freeing trends these days, and hopefully forever, there has been a consistent development of confidence and acceptance amongst people who do not qualify as supermodels in our society of unrealistic body ideals. The unfair expectation from celebrities or women, in general, to look skinny with abs, toned legs and the dreadful thigh-gap seems to be losing its power lately. A plethora of social-media influencers have actively begun posting pictures showing off their bodies sans any form of editing or makeup, in all their cellulite-laden and flab-tastic glory, with captions expressing how confident and comfortable they are in their own skin. This empowering move has led to many finally accepting their physicality and working towards good-health rather than obsessing about achieving visual-perfection. Several stars like Cheryl Cole, Zendaya, Ariel Winter, Demi Lovato and Rihanna have confidently admitted to having body-image issues, proven that one can overcome them and exemplified the art of loving one’s body. Some of them have even clapped back at body-shamers on social media hence inspiring others to do the same.

Want to dress modestly? Go ahead and flaunt our range of Kimonos or Ponchos. Want to soak-up the sun? Our exclusive collection of Scarves waits for you eagerly. All-in-all, it doesn’t matter whether you wish to cover yourself-up head-to-toe or frolic in a skimpy bikini-top. If you are comfortable in it, today’s fashion-world will welcome you with open arms.

Undoubtedly, we are witnessing a golden period for fashion. It smells of freedom and radiates positivity. Accepting the way one looks seems to be in trend and honestly, it’s the best trend there has ever been, isn’t it? So, go on and open-up those wings that you thought weren’t appealing or good-looking. Adorn them with what you like and flaunt with your own kind of poise. After all, it’s a great time to be skinny! Or fat or lanky or chubby or short or tall or just anything! It’s a great time to be just you! Nothing more, nothing less. Just the real YOU.

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