This year a few lucky girls had the opportunity to attend the London Fashion Week Festival at The Store Studios in Central London. Let’s get inside of what our handbag buyer Yi, presenter Rachel Hatton and in-house photographer Petra were up to and what trends should we expect for SS18.
We arrived an hour before our first show was scheduled, so that gave us just enough time to check the designer stands and get the idea of what are we going to stroll through later on. We were super excited as we’ve known nearly all the brands that were displayed, mostly from Instagram because we are huge followers. We had a quick look and headed to see the Trend show at midday.
The Trend catwalk show consisted of three different collections. VINTAGE VACATION gave us endless promise of summer travel. Think of an explosion of tropical prints, giant shade-throwing sun hats, vintage sunglasses, and of course a little straw bag replete with artisanal charm. NEW WAVE collection was our favourite. It totally got us with its strong shouldered tailoring and graphic slashes of colour – black, white and red. Think sharp angles, striking shapes and tough-girl textures. CYBER SPORTS collection wasn’t particularly our favourite. The sportswear blended Nineties Ibiza nights with super-technical performance clothing, so think of metallic with sheer, lightweight nylon with neon etc.
After the Trend show we had some lovely artisan food and coffee to get energy for some shopping. We’ve got so much inspiration from brands like Missoma and Astrid And Miyu. They’re both very young focused brands so we’re hoping to bring some fresh ideas to TJC soon too!
The next and last show we went to see was the Designer show at 2pm. It was a luxury womenswear label launched in 2013 by Jamie Wei Huang who graduated at Central Saint Martins Art and Design College in London. The designs combined conceptual ideas with modern silhouette. Since the label was founded it has won a few awards and competitions. The founder Jamie Wei Huang has also been active in the arts industry, so her background became her foundation in developing contemporary fashion and concept building, appearing in her signature elements in design details and silhouette. The essential components of the label are simplistic with a clean refined outline, incorporating masculinity into the details.
After the Designer show we did more shopping (yaaayyy) and enjoyed the buzz and good vibes from people around.
We can’t wait to be back next year!